The Toronto Star has partnered with Nissan Canada to produce a special edition print newspaper on Thursday, September 19 that is enhanced with Augmented Reality. Readers can download the free Layar app on any smartphone or tablet device and scan pages of the paper to unlock interactive features within the editorial and advertising content.
The Star’s digitally enhanced print product gives readers the opportunity to watch videos, listen to audio stories and view animated cartoons on their mobile device, allowing them to experience the newspaper in an entirely new way.
Visit gobeyond.thestar.com for more details.
Glacier Media teamed up with Layar in February 2013 in order to introduce AR-enhanced content across its newspaper properties. Glacier’s Alvin Brouwer along with Nigel Newton from Layar spoke about this exciting new technology during a interactive session at this year’s INK+BEYOND newspaper conference. Click here to read the session summary.