Newspaper advertising continues to be the most-trusted form of paid media advertising in North America according to a new Nielsen study. Of the 29,000 consumers surveyed, 63 percent say they trust newspaper ads, while magazine and television ads were trusted by 62 percent and 61 percent respectively.
More than half of respondents say they trust traditional advertising platforms such as newspaper, magazine, TV, radio and billboard. However, all new media platforms mentioned in the survey, including search, online video, social media, mobile display and online banners, received a less than 50 percent trust rating.
The Statista Chart below highlights consumer trust ratings across 10 different media platforms.