On July 1, 2014, the majority of provisions of Canada’s new anti-spam legislation will take effect. When in force, Canada’s Anti-Spam Law (CASL) will, among other things, require businesses to have recipients’ consent in order to send commercial electronic messages, including emails. There are a number of things that newspapers may need to do to in advance to ensure that they are in compliance with the CASL. Given the upcoming July 1 deadline, all organizations are advised to assess their readiness and ensure they have a compliance strategy.
Please join this free webinar on Tuesday, April 29, at 1:30 PM EDT, led by representatives from Industry Canada and the CRTC, to better understand what you need to do to get ready for the new law.
Time: 1:30 PM EDT
Length: 60-90 minutes
In this session, you will learn, among other things:
- About how CASL will impact your use of email and other means of electronic communication, including some forms of social media
- The definition of “Commercial Electronic Message” (CEM)
- The new requirements to have consent before sending a CEM to your contacts, except where specifically exempted
- CRTC’s approach on fulfilling it enforcement mandate under CASL
Who should attend? All newspaper personnel, including:
- Publishers and general managers
- Directors and corporate executives
- Advertising managers
- Project managers
- Sales staff
- Circulation staff