Daily newspapers continue to be strong news brands with 3 in 4 Canadians reading every week according to the latest research data from NADbank (Newspaper Audience Databank). Of the three in four Canadians who read each week, 11% read only digital content and 55% read only printed newspapers.
Montreal and Winnipeg have the highest weekly readership at 77% of adults and 83% respectively, followed by Ottawa-Gatineau at 76%. Digital readership continues to be strong. Weekly Digital reach ranges from 29% to 33% of adults, with Winnipeg as the top digital readership market, followed by Calgary and Ottawa-Gatineau.