Study shows modern homepage design increases pageviews and reader comprehension

A new study from the Engaging News Project shows that online newspaper readers favour a contemporary website design over traditional text-based homepages. Modular, image-heavy designs were not only easier to navigate and more attractive, the study found these sites received at least 90 percent more page views and had stronger user engagement than sites with more staid, newspaper-inspired designs. Recall of details from the articles increased by at least 50 percent when participants viewed the contemporary homepage compared to the classic homepage.


(Check this website for the full report)

Source: Engaging News Project