Toronto Star, La Presse move to sell digital advertising in house

The Toronto Star and La Presse will assume responsibility for all digital advertising sales of and respectively, effective January 1, 2016. As a result, Square Victoria Digital Properties (La Presse) and Star Media Group (Toronto Star) will cease operations of Olive Media.

Olive Media, which has operated as a joint venture since January, 2007, will cease to operate as a stand-alone organization starting January 1, 2016.

The move will allow both organizations to consolidate and reposition their digital advertising businesses, allowing them to better serve advertisers by providing enhanced opportunities to cross-sell and bundle their media properties.

Source: Market Wired