INMA survey shows newspaper engagement in Europe is at 86%

European media consumers view newspaper brands as a trusted and highly engaging source of information, according to the 2015 INMA Trust & Value Survey. The comprehensive research study revealed that 86% of adults engage with newspapers at least once a week, and 73% of respondents said they trusted the information they read on a newspaper website.

Furthermore, survey participants viewed newspaper advertising as an integral and informative part of the printed product and do not consider ads to be intrusive.

Now in its second year, the INMA Trust & Value Survey is a reader-panel survey that covers 130 newspaper titles in eight European countries. The research study analyzes how readers value their newspapers, content, and advertising, both in print and online.

Read more highlights from the study at