This two-page summary showcases the power of automotive advertising in newspapers in print and online. Printed and digital newspapers are the strongest media at all stages of the buying process among Canadians who purchased a new vehicle in the past two years.
Newspapers are the top traditional media source to influence Auto Intenders
Vividata research finds that almost a quarter (22%) of Canadian are Auto Intenders (living in households that expect to purchase a vehicle in the next 12 months). Auto Intenders skew male, under 35, are parents and have above average household incomes.
And when it comes to influencing this purchase decision,
newspapers and flyers (29%) are the top traditional media
source, compared to radio (4%), television (9%) and
magazines (12%).
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