Nine in ten (91%) Business Decision Makers (BDMs*) read newspaper content in print, on their desktop/laptop, on their phone or via their tablet, although phone is the primary platform used for accessing newspaper content. This target group craves information, and more than a third (34%) of BDMs read newspaper content on ALL FOUR platforms.
Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016 and confirms the continued strength of newspaper readership across all demographics.
*BDM = Canadian professionals, senior management/executives and business owners/self employed