Newspapers work for travel

Research shows that 2016 could be the year of the Canadian staycation, with predictions of growth in domestic overnight travel from the Conference Board of Canada. Domestic vacation travellers are strong newspaper readers, with more than eight out of ten (81%) reached with newspapers over the course of a week.

These readers enjoy newspapers in both print and digital format, with considerable overlap between the two. Digital readership is strong but the majority of digital readers still enjoy their printed newspaper habit.

When domestic vacation travellers are looking for travel services, newspapers and their flyers top the list of traditional media relied upon, as reported by 31% of Canadian travellers. The Internet now dominates in the travel sector, but when it comes to media reliance for travel services, 95% of these travellers report newspapers (and their flyers), along with the Internet, are their media of choice.


Click here to view Newspapers Canada’s research on domestic travel in Canada.