Readers are concerned personalized news keeps them in content silos

Research shows that nearly half of Canadian adults worry more personalized news may mean they miss out on certain stories or perspectives.

Given that more and more news is being consumed digitally, and that the mantra of massive digital media companies is “complete personalization,” audiences rightfully have cause for concern.

Similarly, four out of 10 Canadians worry that more personalized news may mean their privacy is at risk.

So, is personalization pointless? No, absolutely not.

Personalization has a purpose and it has a place, argues Rahul Sethi, insights manager at Vividata.