Newspapers and directories are strong local media that create a presence in the community when used together.
Newspapers can help build a businesses brand name, either by introducing it to the market place or by reminding the consumer. Directories then allow the business to be accessible once the name and positioning are built.
Newspapers can provide relevant detail including coupons to drive consumer to act. Directories provide the contact details. When there is new information to share, and it can’t wait for next directory, newspapers can be used to showcase the new product or service.
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