Rogers Communications: Targeting the Up-Market
The Challenge: To quickly generate interest and intention to buy Rogers HD over its competition.
The Objective: In early December, Rogers determined it would communicate...
Touch of Gold: Newspapers Work for Local Retail
When the creative and media work together, there is a synergy that is untouchable. We were thrilled with the results of this newspaper-driven campaign.
The...
Newspapers Work with Outdoor
Newspapers can name selected stores and price points while outdoor can be selected near retail stores to present a reminder ad right before purchase.
Awareness...
Shell Canada: Advertorials
The Objective: To communicate a considerable amount of information about Shell Canada and its environmental initiatives, particularly those in the Alberta oil sands, in...
Gay Lea: Success with Newspapers & Their Websites
The Challenge: To increase awareness, trial and likelihood of future use of Gay Lea Spreadables Butter.
The Objective: Gay Lea Spreadables Butter wanted to reinforce...
Royal Canadian Mint: Newspapers work for government advertising
The Challenge: The Royal Canadian Mint wanted to launch a new generation of one-dollar and two-dollar coins and needed Canadians to accept them. The...
Jalna: Newspapers Enhance TV
The Challenge: Jalna competes with around 20 other brands in the yogurt category. While most brands compete on taste and creaminess, Jalna is positioned...
McDonald’s: Brand-Building Campaign
The Challenge: McDonald’s sells not just one food product but many different ones. As well, they always have new products and price offers that...
ING Direct: Newspapers Work for Financial
The Challenge: ING Direct’s financial services communication had historically focused on high-interest savings accounts. It had successfully delivered its message using its long-time spokesperson...
Newspapers Work with Online
Online tends to reach younger demographics and can extend the reach of a newspaper campaign. While newspapers generally provide a broad reach audience—specific sections...