Community newspaper readers love their flyers
Community newspaper readers like to read print editions for advertising. In a recent study, two thirds (67%) of printed community...
Newspapers are vital for holiday shopping
In anticipation of Black Friday in Canada and the U.S., a new report shows that newspaper advertising remains the...
Montreal Gazette’s award-winning ad campaign delivers high-quality, journalistic content
Earlier this year, the Montreal Gazette teamed up with Concordia University to develop an effective and engaging native advertising...
Newspapers work for frequency
To effectively advertise a brand's message, advertisers need to reach consumers multiple times in order to build familiarity. This...
‘Shareable Stats on Newspapers’ fact sheet now available
Newspapers Canada is pleased to release a new factsheet to accompany the 2016 Publishers Presentation, 17 Shareable Stats on...
Digital ads to overtake traditional ads in local markets: study
A new study by BIA/Kelsey, a U.S.-based market research firm has revealed an astonishing conclusion: that by 2018 revenue...
New Publisher’s Presentation: 17 Shareable Stats on Newspapers
Newspapers Canada has released a powerful new industry presentation designed for publishers to deliver locally at community events or...
Newspapers: Media Vehicle of the Year
Newspapers Canada has updated the popular Media Vehicle of the Year industry ad for member newspapers to use in...
Printed community newspaper readers are engaged
The primary goal of advertising is to reach a defined audience in order to impact behaviour and influence potential...
Printed newspapers are the #OriginalSocialMedia
Despite today’s infatuation with social media, printed community newspapers are still as relevant and engaging as ever.
Long before there was...