Newspapers are vital for holiday shopping

In anticipation of Black Friday in Canada and the U.S., a new report shows that newspaper advertising remains the most relied upon advertising platform for retail sales.

The 2016 Brand Impact Study, conducted by American research firm AMG/Parade, shows that consumers rely more and more on printed ads in newspapers when shopping relative to other advertising channels.

Although the study does not contain any Canadian data, it reinforces what we already know: advertisements in newspapers are highly influential tool for marketers because they reach a diverse audience. For more information about the impact of newspaper advertisements, please take a look at our ‘Newspapers Drive Results’ study.