Big marketers wary in wake of Google ad crisis
Blow-back from last week's controversy where the London-based Times newspaper reported that some ads were running with YouTube videos that...
Newspapers 24/7: Newspaper readership by platform and time of day
Research from Newspapers Canada explores the readership habits of different target groups by various platforms (print, desktop/laptop, table and...
‘Business Decision Makers’ are dedicated newspaper readers
A study conducted by Newspapers Canada found that more than nine out of ten Business Decision Makers (BDMs) read...
Newspapers work for public notices
Open and transparent communication from government to Canadians is vital and the proper dissemination of public notices assures that...
Social media is most effective for communicating with friends, not advertising
Recent new car buyers, like other demographic targets, overwhelmingly use social media for communicating with friends and sharing photos...
Short and sweet: ‘Tweetable Truths’ fact sheet now available
Did you know that adults overwhelmingly trust news from traditional media sources, like newspapers, when compared to bulletins disseminated...
Highlighting the public’s ‘trust’ in news media
In today’s world of fake news, questionable sources and a growing reliance on social media, newspapers continue to provide...
Fact Sheet: Newspapers by the Numbers
In 2016, advertising revenue for daily and community newspapers combined topped $2.3 billion. Almost 50 million newspapers were circulated...
Newspapers drive Boomers to automotive dealers
Light vehicle sales hit record levels in 2016, led by a shift in consumer demand for light trucks (SUVs...
People who read newspapers and people who have money have one thing in common
Newspaper ads, both print and online, play a key role in helping people make their banking and investment decisions....