Printed community newspaper readers are engaged
The primary goal of advertising is to reach a defined audience in order to impact behaviour and influence potential...
Printed newspapers are the #OriginalSocialMedia
Despite today’s infatuation with social media, printed community newspapers are still as relevant and engaging as ever.
Long before there was...
Two-thirds of Millennials read automotive ads
In today’s world, consumers navigating the automotive purchase process have an increasing number of options and media influences.
Research shows...
Printed community newspaper readers love local news
The printed community newspaper is by far the favourite source of local news and information in communities large and...
Newspapers by the Numbers 2016
Newspapers Canada has updated the popular Newspapers by the Numbers fact sheet with new research and industry facts from...
Nine out of ten adults read newspapers
Recent research confirms that Canadians are reading their newspaper, regardless of the format. The 2016 Newspapers 24/7 study reports that...
Newspapers work for travel
Research shows that 2016 could be the year of the Canadian staycation, with predictions of growth in domestic overnight...
Community newspapers are engaging
Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention...
Frequency in newspapers works!
In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity; this...
Reach domestic vacation travellers with newspapers
In Canada, 2016 could be the year of the staycation with predictions of growth in domestic overnight travel by...