Reach domestic vacation travellers with newspapers

In Canada, 2016 could be the year of the staycation with predictions of growth in domestic overnight travel by the Conference Board of Canada. Domestic vacation travellers are strong newspaper readers; more than eight out of ten (81%) are reached with newspapers over the course of a week.

Newspapers Canada’s Domestic Vacation Travel in Canada fact sheet provides a profile of Canadian vacation travellers, along with readership habits and media reliance, supplemented by research from Vividata.