New fact sheet highlights that nine in ten readers prefer flyers in print

News Media Canada has released a new fact sheet on flyers and inserts, that effectively highlights the industry in...

Newspapers don’t have a readership problem

Contrary to so much of the common rhetoric today, Canadian newspapers do not have a readership problem. Year after year, our Newspapers 24/7 research...

COMING SOON: Proud advertiser campaign

Following the National Newspaper Week ad campaign in October, we’re ready to continue the conversation that Newspapers Matter, Now More...

New video shows that newspapers reach all target groups

Another new video from News Media Canada highlights results from 2018 research and how readership varies by demographic target groups, like Boomers, Millennials...

Fact sheet: Printed flyers work!

Check out this News Media Canada fact sheet on flyers/inserts that highlights why they continue to deliver value for...

Automotive Research: The Power of Newspaper Media

Newspapers Canada has a wealth of resources promoting 2015 automotive industry research. Research materials demonstrate that newspapers (print and...

New Industry Automotive Ads

Newspapers Canada is thrilled to launch a new series of powerful industry ads for member newspapers to use in...

Boomers are dedicated newspaper readers across all platforms

Nine in ten (88%) Boomers (Canadians aged 45-64) read newspaper content in print, on their desktop/laptop computer, on their...

Frequency in newspaper advertising matters

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity. This...

Celebrate the power of words with News Media Canada’s ad campaign

Every day, champions at newspapers across the country stand up for their communities, raise their hands to ask the...