Research shows Canadians trust printed newspaper ads
Trust has never been more critical, particularly during the current pandemic when Canadians are looking for trusted, credible sources...
Subscriber retention insights from INMA
A new INMA blog post on new subscriber retention examines what retention for news looks like. INMA members in...
Did you know? News media ads inspire action
News media ads are most effective at generating awareness among older readers, says a new research report.
Research from News...
Newspaper media reach all target groups during COVID-19
Access to digital news platforms has only increased Canadians’ access to news content, particularly during the COVID-19 pandemic. In...
Budget 2021’s digital service tax explained
In the 2020 Fall Economic Statement the Liberal government promised to introduce a digital services tax by January 1,...
J-Source launches Canada Press Freedom Project questionnaire
From injunctions, media exclusion zones and surveillance, to physical aggression, online harassment and ailing freedom-of-information systems, there is a...
New survey results show 90% of Millennials read newspapers in print or digital formats
Nine out of ten (87%) Canadian adults read daily or community newspaper content weekly across print or digital platforms....
Report on net advertising volumes shows media ad spend of $15.1 billion in 2019
The last Net Advertising Volumes report outlined revenue data from 2019, and it revealed that total advertising spending from major reported...
Google and Facebook control the internet advertising market in Canada
Google and Facebook continue to dominate the $8.8 billion internet advertising market in Canada. In 2019, for example, their...
Millennials turn to traditional media to supplement digital content
New research from MTM’s latest report finds that traditional media still plays a big role with Millennials. Specifically, their research...