2020 data shows highest digital ad spend in four years

The COVID-19 pandemic has played a large part in accelerating digital ad spend and digital revenue growth in the...

Canadians more likely to trust local information sources in 2021

The 2021 Edelman Trust Barometer Canadian results were released last month and showed, similar to the global results, that...

Trust in printed newspapers stays consistent during pandemic

The Proof Strategies CanTrust Index 2021 report was released earlier this month. The CanTrust Index is one of the...

Capturing the media and purchasing habits of Canadians amidst a pandemic

Vividata, Canada’s leading media and consumer research firm, today released their latest survey results.  In field October 2019 to September...

Canadians support government action against Google and Facebook

Recent research confirms that Canadians feel Google and Facebook have become too powerful and more than eight out of...

Canadian ad spend dropped 19% in 2020, growth projected for 2021

The COVID-19 pandemic influenced an ad recession, hitting especially hard in English-speaking markets such as Canada, the U.S., U.K., Australia, and...

News media websites foster brand trust and safety

A new research study from UK-based Reach Solutions demonstrates that trusted news sites play an important role in providing a safe environment where...

New in research: 2021 Edelman Global Trust Barometer now available

The 2021 Edelman Trust Barometer shows that now more than ever, people are unsure where to turn to for trustworthy...

Local news media connect consumers to their communities

Recent research reveals that consumers have a high level of trust for local community newspapers. Consumers look to community...

News media advertisements are the most trusted

During the COVID-19 pandemic, Canadians have been starved for trusted news that they can rely on, and many have...