Explaining the benefits of advertising in trusted news media
Since the onset of the COVID-19 pandemic, there has been an increased need for reliable journalism, and news brands...
More than three quarters of Canadians use flyers to plan grocery purchases
On October 21, 2020, Vividata (vividata.ca), Canada’s leading media and consumer research firm released their latest survey results. The Fall...
More than 80 per cent of Canadians agree that reliable journalism is essential to...
News Media Canada's SPOT Fake News campaign was launched last year to solve a problem that is rampant in our society today...
IAB Canada releases internet advertising revenue survey results
A new report released by IAB Canada finds that the online advertising industry in Canada grew by 15% in...
Vividata’s Fall 2020 study is now available
Vividata, (vividata.ca) Canada’s leading media and consumer research firm, has released their latest survey results. In field from July...
Attention metrics prove digital ads work
The U.K.-based Telegraph newspaper has taken a big step in proving that their advertisements work by improving their measurement capabilities...
No Frills brings back printed flyers after drop in visits
In April 2020, parent company Loblaw announced that it was permanently discontinuing printed flyers at No Frills and the...
Slow journalism not the solution to news fatigue: research
‘Slow journalism’ or the consumption of news at a slower, more in-depth pace has become more popular over the...
Paid digital subscriptions continue to rise in 2020
Data from Zuora’s Subscription Economy Index retrieved from Poynter shows that subscriptions continue to rise in 2020. While this is good news for...
Snapshot 2020: Industry Circulation Report Now Available
Canada’s newspaper industry had a total weekly circulation of almost 34 million in 2020, including both daily and community newspapers. On...