New car buyers are dedicated newspaper readers
Recent research from Newspapers Canada shows that newspapers, in any format, are the most impactful medium at all stages...
Cross-platform newspaper readership increased by more than 400 per cent
The most recent research from Vividata shows that readers of all ages are engaging with newspaper brands on multiple...
Canadians view newspaper websites as most prestigious media
Canadians consider daily newspaper websites to be the “most prestigious” media environment, according to a new consumer research study....
Statistics Canada releases retail trade data for April 2016
Following a 0.8% decline in March, retail sales rose 0.9% to $44.3 billion in April. Sales were up in 7 of 11 subsectors, representing 64% of total...
Vividata: Young adults read newspapers
Newspapers reached more than half of young adults (52%) yesterday according to research from Vividata. Two thirds of them...
Community newspapers are engaging
Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention...
Business Decision Makers are dedicated newspaper readers across all platforms
Nine in ten (91%) Business Decision Makers (BDMs*) read newspaper content in print, on their desktop/laptop, on their phone...
Vividata: Eight out of ten Millennials read daily newspapers
Millennials and adults age 35-49 are the strongest readers of digital newspaper content. Over the course of a week, 79%...
World Press Trends Report highlights
Audiences are contributing an increasing share of the total global newspaper revenue, according to the latest World Press Trends...
Community Newspaper Impact Report provides valuable readership insights for marketers
Earlier this year, Metroland Media enlisted BrandSpark International to conduct a large-scale research study on the community news industry...