Vividata

Newspapers are top traditional media source to influence purchase decisions

The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households who expect to...

Canada expected to outperform global advertising spend forecast

In 2017 the total advertising spending from major reported media accounted for $13.6 billion, based on the annual Net Advertising...

Vividata: Baby Boomers are strong newspaper readers

Research from the most recent Vividata survey confirms the love affair that Boomers have with their printed newspapers. Six out...

Research shows games and puzzles engage print newspaper readers

In survey after survey, local information always tops the list of reasons why readers turn to newspapers, in print...

New Research: Community Newspapers Drive Results 2016

Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers...

Community newspaper readership increases with age

The majority of community newspaper readers report reading their papers within the last seven days. Research from the readership survey...

New study finds print ads beat Facebook ‘times over’

The results of a new research study that shows that print ads are more effective than Facebook ads should...

The hidden costs of losing your city newspaper

As we've been saying for a long time, communities suffer when their local newspaper shuts down operations. Communities don't just...

Study: Newspaper advertising most trusted by consumers

Trust in advertising is a hot topic these days. Based on recent research, Canadians trust newspaper ads, in both print and...

Newspapers continue to be accessed by Canadians across all devices

The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone...