Engagement cuts through a cluttered media environment

Consumers are surrounded by media daily. Research from eMarketer finds that adults in the US are now spending more...

Vividata: Baby Boomers more likely to access digital newspaper content directly

The latest Vividata release (Spring 2020) looks at how readers choose to access digital newspaper content by different generations. It is...

Newspapers continue to be accessed by Canadians across all devices

The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone...

Canada’s aging population could result in opportunities for small and medium sized businesses

An aging population means changes to our economy and opportunities for businesses, including newspapers. Consumption patterns change with age...

Canadian advertising market valued at over $9-billion in 2016

The Canadian advertising market ranks tenth on the global scale with just over $9 billion USD estimated in 2016,...

Research: Annual Circulation Report

Newspapers Canada has released the annual Daily Newspaper Circulation Report for 2015. In 2015, Canada's daily newspaper circulation (paid...

Research: Print advertising drives sales

A recent study from Nielsen finds that about 80 per cent of U.S. households still use flyers/circulars and other...

Statistics Canada report: Black Friday impact on retail sales

Statistics Canada has released a report on the effects of Black Friday on total retail spending (2006, 2011, 2014)...

Traditional media is the most trusted source: Edelman

According to the 2016 Edelman Trust Barometer, traditional media (66 per cent) tops the list of leading trusted sources...

New research: How much do Canadians trust different media outlets?

A new study by Pollara shows Canadians place a high level of trust in national news networks like CTV, Global, and...