Just released: Newspaper Ad Effectiveness Research

This research study examined the effectiveness of newspapers and their sites. The results demonstrate the power of the medium....
Vividata

Local community newspaper readership is strong

Eight out of ten Canadians (82%) are local community newspaper readers, according to Vividata research. When asked about how often...

The Urban vs Rural Divide: How does geography influence media consumption habits?

New research from AdCanada Media confirms that media plans should be taking into account that a universally applied strategy will...

More than three quarters of Canadians use flyers to plan grocery purchases

On October 21, 2020, Vividata (vividata.ca), Canada’s leading media and consumer research firm released their latest survey results. The Fall...

81% of Canadians are reading newspapers

The latest research from Vividata confirms that more than eight out of ten Canadians report reading a newspaper in...

Traditional media still most trusted

Based on recently released data from the 2017 Reuters Institute Digital News Report, Canadians still consider traditional media or their...

Print community newspaper readers want local information and advertising

A new research study from Newspapers Canada explores engagement with community newspapers and the role they play in the...

ROI study shows newspapers triple ad campaign effectiveness

A new study from Newsworks in the U.K. shows that newspaper advertising increases overall return on investment by three...

Vividata releases study of 40,000 Canadian consumers

Vividata, Canada’s authoritative, single source for print and digital audience measurement of magazines and newspapers, has released their latest survey...

Who you gonna trust? Newspapers!

We’re a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid...