New research: Millennials read newspapers

New research from Totum Research and News Media Canada confirms that Millennials read newspapers in print and digital formats....

Millennials prefer reading newspapers on their smartphone

The latest study from Vividata confirms that Canadians are reading newspapers in both print and digital formats. Readers of...

Canadians want government advertising in newspapers: report

New research indicates that almost three-quarters of Canadians consider newspapers to be the most appropriate media for advertising information...

Canadians trust established news media the most, research shows

  Recent research from Kaiser & Partners' annual survey on media sentiment finds that "established news media remain the most...

Vividata releases its first Study of the Canadian Consumer report for 2024

Vividata, Canada’s leading media and consumer research firm, today released their latest study results. In field October 2022 – September 2023, Vividata’s...

Research: Digital ad spending continues to grow globally

Ad spending continues to grow globally, with  digital driving most of the growth.  According to eMarketer, worldwide digital ad spending...

Q4 2014 Daily Newspaper Revenue Report released

Newspapers Canada reports quarterly on daily newspaper revenues in the following categories: print advertising, online and mobile advertising, and...

Our ‘Trust in News Media’ presentation has been updated

Trust in media is a hot topic these days with fake news on the rise and journalism in crisis. ...

Research shows more people pay for news online, but most people don’t

2021 was an important year for journalism and the researchers at the Reuters Institute identified a number of findings that...

Newspapers still deliver in print

Every week 79 per cent of Canadian adults read a newspaper in print or digital format, in the top...