Vividata: Above average household incomes for newspaper readers

Research from the most recent Vividata study confirms that newspaper readers maintain higher than average household incomes, compared to...

Vehicle ads in newspapers get read

New research from News Media Canada on the role of newspapers in the automotive path-to-purchase finds that printed community...
Vividata

Newspapers influential in Financial category

Vividata collects a wealth of information on the financial industry and newspapers including ownership of various financial products, media...
Vividata

Vividata captures multi-platform data for Canadian newspapers and magazines

In the fall of 2014, Canada’s two major measurement bodies for newspapers and magazines – PMB and NADbank –...

Net advertising revenue in Canada almost $13 billion in 2016

In 2016, total advertising spending from major reported media accounted for almost $13 billion, up almost 5% over 2015. Internet...

New data shows dip in Canadian ad spending

New data from Standard Media Index (SMI) reveals that advertising investment declined for the first time this year, Media...
Vividata

Vividata: Canadians are reading digital newspapers

The most recent release from Vividata finds that more than 6.3 million Canadians are reading digital newspapers. And 71%...

Research shows newspaper ads are most trusted

The 2018 research study, Local Newspapers: Trusted and True, asked Canadians where they trust advertising the most.  Out of all...
Vividata

Vividata: Eight out of ten Millennials read daily newspapers

Millennials and adults age 35-49 are the strongest readers of digital newspaper content. Over the course of a week, 79%...

Pollara: 90% of Canadians Think it’s Important that Local Media Outlets Survive

News Media Canada released the results of a survey about Canadians’ views on the importance of local media. The...