Automotive research planned for 2016

Newspapers Canada will be repeating its Automotive research this year to update Path-to-Purchase data on the Automotive industry –...
Vividata

Newspapers influential in Financial category

Vividata collects a wealth of information on the financial industry and newspapers including ownership of various financial products, media...

Community Newspapers are a billion dollar industry

Total 2014 advertising revenue for community newspapers in Canada was $968 million.  Community newspapers also reported an additional $90...
Vividata

Newspapers are top traditional media source to influence purchase decisions

The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households who expect to...

Mobile decisions influenced by newspapers

Research from the most recent Vividata study shows that newspapers are a top source of information for choosing wireless...

81% of Canadians are reading newspapers

The latest research from Vividata confirms that more than eight out of ten Canadians report reading a newspaper in...

Vividata releases Local Market Newspaper Study

Vividata has released updated readership data for 35 daily newspapers in 30 markets in its Q2 2015 Local Market...

Statistics Canada report: Black Friday impact on retail sales

Statistics Canada has released a report on the effects of Black Friday on total retail spending (2006, 2011, 2014)...

CCAB releases new circulation trend report for community newspapers

CCAB, the Canadian division of BPA Worldwide, has released its report of quarterly data for its community newspaper members....

Newspaper readership by device: Mobile dominates

The latest research from Vividata shows that two thirds of digital readers are using their mobile/tablet device to read...