Young Adults are reading newspapers
Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading newspapers. Newspapers reached 56% of...
Automotive research planned for 2016
Newspapers Canada will be repeating its Automotive research this year to update Path-to-Purchase data on the Automotive industry –...
Newspapers influential in Financial category
Vividata collects a wealth of information on the financial industry and newspapers including ownership of various financial products, media...
Community Newspapers are a billion dollar industry
Total 2014 advertising revenue for community newspapers in Canada was $968 million. Community newspapers also reported an additional $90...
Newspapers are top traditional media source to influence purchase decisions
The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households who expect to...
Mobile decisions influenced by newspapers
Research from the most recent Vividata study shows that newspapers are a top source of information for choosing wireless...
81% of Canadians are reading newspapers
The latest research from Vividata confirms that more than eight out of ten Canadians report reading a newspaper in...
Vividata releases Local Market Newspaper Study
Vividata has released updated readership data for 35 daily newspapers in 30 markets in its Q2 2015 Local Market...
Statistics Canada report: Black Friday impact on retail sales
Statistics Canada has released a report on the effects of Black Friday on total retail spending (2006, 2011, 2014)...
CCAB releases new circulation trend report for community newspapers
CCAB, the Canadian division of BPA Worldwide, has released its report of quarterly data for its community newspaper members....