Smartphone adoption 48% among mobile users aged 18-34

Almost half of Canadian mobile users aged 18 to 34 own a smartphone according to a new report released...

The importance of trusted news sources during an election

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how...

Newspapers and their digital products provide a trusted environment

Data from Totum Research confirms that Canadians trust newspapers for editorial content and advertising. Editorial content in newspapers and their...

Newspapers Canada releases Q1 2014 linage report

The Q1 2014 linage report and Run of Press spreadsheet are now available online. There are 51 newspapers participating...

INMA releases new report on media smartphone apps

The trials, tribulations, and aspirations of media companies trying to make smartphone apps work for their loyal readers is...

Marketers seek greater transparency for digital ads

Digital ad fraud is a significant global problem affecting open exchanges as well as premium and private exchanges. This benchmark...

New initiative that drives investment into responsible journalism launches

Group M and Internews have launched a new initiative called Back to News that aims to give clients access...

Free webinar on January 16 highlights new Vehicle Research study

Newspapers Canada has just launched a new research study highlighting the power of newspapers (print and digital) in selling...

Weekday readers earn higher than average household incomes

Research from the Q2 2016 Vividata study confirms that weekday newspaper readers maintain higher than average household incomes, compared...

Report on net advertising volumes shows media ad spend of $15.1 billion in 2019

The last Net Advertising Volumes report outlined revenue data from 2019, and it revealed that total advertising spending from major reported...