Trust in Journalism Continues to Rise

According to recent research released by Edelman, journalism (traditional and digital) is regaining trust in comparison with Google, YouTube,...

Data shows Canada’s ad market has officially recovered

The latest numbers from the local arm of Standard Media Index (SMI) – which tracks advertising expenditure in the U.S.,...

NADbank launches new readership data for daily newspapers

Nearly eight in 10 urban adults read daily newspapers every week according to the latest readership study released by...

Newspaper media reach all target groups during COVID-19

Research conducted in November 2020 by Totum Research confirms that newspaper readership is strong, reporting that 87% of adults...

Increasing ad revenues

Media-buying group ZenithOptimedia has raised its worldwide advertising growth estimate again, this time to a 3.5% hike in 2010...

Driving trust (and purchase) during a pandemic

New research from Edelman Trust Barometer finds that consumers believe brands have a role in addressing the challenges of the...

Research shows ‘how’ and ‘why’ consumers access news on social media

The news environment on social media continues to change, along with the motivation for accessing news on social platforms.   Research...

Latest report from Vividata shows readership for news content holds firm

Results Vividata released the results of their Fall 2021 Canadian consumer survey late last week shows that seven out...

Slow journalism not the solution to news fatigue: research

‘Slow journalism’ or the consumption of news at a slower, more in-depth pace has become more popular over the...

New research finds newspaper readers are confident in spotting fake news

According to recent research from News Media Canada, almost two-thirds (63%) of newspaper readers felt they could determine if...