Canadian Journalism Foundation

Canadians like, but don’t trust, social media for news, according to new poll

A new poll commissioned by The Canadian Journalism Foundation and conducted by Maru/Matchbox shows that while social media is a top news source...

Q2 2014 Linage Report now available

The Q2 2014 linage report and Run of Press spreadsheet are now available online. There are 51 newspapers participating...

New Australian study reveals significant upswing in newspaper readership numbers

The Australian newspaper industry is backing a new cross-platform audience insight survey which provides data for over 600 newspapers...

Newspapers Canada releases Q1 2014 linage report

The Q1 2014 linage report and Run of Press spreadsheet are now available online. There are 51 newspapers participating...

Newspapers and their digital products provide a trusted environment

Data from Totum Research confirms that Canadians trust newspapers for editorial content and advertising. Editorial content in newspapers and their...

The importance of trusted news sources during an election

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how...

Weekday readers earn higher than average household incomes

Research from the Q2 2016 Vividata study confirms that weekday newspaper readers maintain higher than average household incomes, compared...

Marketers seek greater transparency for digital ads

Digital ad fraud is a significant global problem affecting open exchanges as well as premium and private exchanges. This benchmark...

Research shows newspapers still reach a vast majority of Canadians

A new study released last week by Vividata highlights that newspaper content, either in print or digital formats, are...

Smartphone adoption 48% among mobile users aged 18-34

Almost half of Canadian mobile users aged 18 to 34 own a smartphone according to a new report released...