ABC to provide audited mobile audience metrics in Canada

The Audit Bureau of Circulations is working with Toronto-based Polar Mobile, to provide independently audited mobile usage data from...

Study shows Americans rely on newspapers for local news

Americans turn to newspapers, both in print and online, more often for a wider range of information than any...

New Vehicle Buyers access newspaper content across all platforms

Recent research from News Media Canada examines media habits of new vehicle buyers (in the past two years) and...

News, news and more news: Canadians are consuming digital news at a record pace

The Coronavirus pandemic continues to impact digital media consumption in Canada according to Comscore. Based on data from mid-March there are...

Important advertising takeaways from new research

In a recent piece, Mark Challinor, the U.K.-based advertising lead for INMA, published his analysis of new survey research...

Research shows newspapers still reach a vast majority of Canadians

A new study released last week by Vividata highlights that newspaper content, either in print or digital formats, are...

Credible news matters

Nine out of ten Canadians are aware of the term “fake news” but most can’t agree on the meaning. Nevertheless,...

New readership research highlights – Moms: Flick and ClickHERS

New research from Newspapers Canada demonstrates that women with children read newspapers in all formats: print, website, tablet and...

On Your Mark: Newspapers Perform

In the competitive sprint for advertising dollars, the online community is still outpaced by the newspaper sector, despite the...

Local Newspapers: Trusted and True webinar now available

Earlier this month, News Media Canada held three webinar sessions that coincided with the release of our new study...