Research supports argument that ‘context is king’

Research from the UK association, Newsworks, finds that ads in quality editorial environments are more effective. Newsworks has commissioned various studies...

Local news media connect consumers to their communities

Recent research reveals that consumers have a high level of trust for local community newspapers. Consumers look to community...

More than half of readers access newspaper content on a mobile device, research shows

According to the most recent Vividata release of the Study of the Canadian Consumer, more than 21 million Canadian adults read...

The mobile news audience is engaged, and prized among marketers, Vividata finds

The vast majority of adult Canadians (79 per cent) now own a smartphone. This is up from 60% in...

TV ad spend down despite high consumption: study

TV isn’t getting the praise it deserves, according to Warc’s most recently Global Ad Trends, which shows TV’s reach...

Canadian ad spend fell more than 36 per cent from March to May

A recent article in The Message highlights new data showing that ad spending across major advertising markets has declined dramatically due...

Distrustful news readers can be reached, research shows

A new study by the Reuters Institute for the Study of Journalism at Oxford University chronicles how distrustful consumers...

News Media Canada members invited to participate in University of North Carolina research project

News Media Canada members are invited to participate in a survey for a research project being undertaken by fellows...

ComBase results available to media planners on October 15

On October 15, 2010 data from the most recent ComBase study will be released electronically through Nielsen IMS and...

Book a free Automotive Research webinar

Did you miss our recent webinar on Newspapers Canada’s hot new automotive research? This powerful new study shows that...