IAB: Online ad spending reaches $2.23 billion in 2010
A new study by the Interactive Advertising Bureau of Canada reports that online advertising revenues in this country surpassed...
Nielsen: Shoppers still like print
A new Nielsen research study reports that 90% of American shoppers still want print, more than 70% want email...
CCNA delays readership study
The Canadian Community Newspapers Association's proposed national readership study project has been delayed.
The study will not be proceeding...
Strength of Canadian Newspapers
Studies show that readership of print newspapers has grown over the past five years. Ad revenues for newspapers are...
Smartphone adoption 48% among mobile users aged 18-34
Almost half of Canadian mobile users aged 18 to 34 own a smartphone according to a new report released...
NADbank releases full 2010 Study Results
On a daily basis, more Canadian adults access daily newspaper websites than other media websites according to the most...
New benchmarking survey for Canadian newspapers
Newspapers Canada has retained Borrell Associates to conduct a benchmarking survey that will establish certain metrics for Canadian newspapers...
Research available: Shopping Habits of Rural vs. Urban Canadians
Newspapers Canada is proud to release its latest research on the purchasing habits of Canadian consumers.
Media planners generally target...
Research launch: Shopping Habits of Rural vs. Urban Canadians
Newspapers Canada is proud to present a brand new 2011 study on the purchasing habits of Canadian consumers.
Media planners...
PEW report: Navigating News Online
The PEW Research Centre recently conducted an in-depth study designed to understand how readers navigate the digital news environment.
The...