NADbank releases full 2010 Study Results

On a daily basis, more Canadian adults access daily newspaper websites than other media websites according to the most recent data from the Newspaper Audience Databank (NADbank).

The research organization has released new product, retail shopping and lifestyle data for 21 markets to supplement the 2010 NADbank Readership Study. The latest data also indicates that adults turn to daily newspapers and flyers to help them make purchasing decisions for home entertainment items.

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