Atlantic Canada's Advocate Media has agreed to be the title sponsor of a new project aimed to attract more people to Lunenburg County, N.S.
Lunenburg County, like many communities in the province, is experiencing a population decline. NOW Lunenburg County, a part of the Lunenburg County Community Fund, was initiated to carry out the work of growing the population.
Together with a videographer to document their work, they'll be traveling across Canada during the summer of 2017, stopping in communities throughout the country.
It's a creative strategy - and we will keep you posted on how the project develops over the coming months.