Nine out of ten Canadians are aware of the term “fake news” but most can’t agree on the meaning.
Nevertheless, the majority agree that credible news matters and 81% of news audiences believe that accuracy in journalism is key to a healthy democracy. Half of Canada’s news audiences believe that it is up to each and every one of us to combat “fake news” by choosing credible news sources.
Earlier this year, News Media Canada launched a tool to improve media literacy and help Canadians learn skills to SPOT fake news using simple and easy to implement steps. Watch the video and learn the four steps by clicking here.
Research from Vividata and Kantar explore Canadian attitudes in a recent INMA blog article here.