Tag: Digital / Online / Mobile
Scotiabank: Newspapers and their Sites
The Challenge: To breakthrough with a Scotiabank message during the competitive RSP season.
The Objective: To be more impactful than ever, both through use of...
Newspapers Work for Government
Engaged Citizens Read Newspapers
Newspapers work for government. Information conducted research that shows 86% of registered voters read newspapers in print or online. Other key...
City of Victoria: Print and Online Reach Local
The Challenge: The City of Victoria wanted to replace its Johnson Street (Blue) bridge. It would be a costly undertaking and it would disrupt...
Newspapers Work with Outdoor
Newspapers can name selected stores and price points while outdoor can be selected near retail stores to present a reminder ad right before purchase.
Awareness...
Shell Canada: Advertorials
The Objective: To communicate a considerable amount of information about Shell Canada and its environmental initiatives, particularly those in the Alberta oil sands, in...
Gay Lea: Success with Newspapers & Their Websites
The Challenge: To increase awareness, trial and likelihood of future use of Gay Lea Spreadables Butter.
The Objective: Gay Lea Spreadables Butter wanted to reinforce...
WIND Mobile: Newspapers Work for Launches
The Challenge: A new and unknown player, WIND Mobile, owned by Globalive Holdings, was launching into the wireless carrier marketplace in Canada. It needed...
Corona: Newspapers in Print and Online
The Challenge: Corona Extra and Corona Light wanted to stand out from all other beers and build maximum awareness at the beginning of the...
Newspapers win advanced technology awards
Two newspapers were winners at the Canadian Advanced Technology Alliance 27th Annual Innovation Awards Gala, held last week in Ottawa. Jean-François Codère, of Les...
Discover Saint John: Proving Newspapers Work in Print and Online
The Challenge: Trampoline Branding provides strategic and creative solutions to its advertising clients. One of these clients, Discover Saint John, was faced with the...