Home Tags Print

Tag: Print

Nova Scotia Power: Targeting Local

The Challenge: Nova Scotia Power’s focus is on effectively delivering a message to the local community by creating a breakthrough campaign that will cut...

Corona: Newspapers in Print and Online

The Challenge: Corona Extra and Corona Light wanted to stand out from all other beers and build maximum awareness at the beginning of the...

Mitsubishi: Demonstrating the power of frequency

In this Mitsubishi case study, newspapers were chosen as the key media to deliver the ad campaign, with the objective of reaching a broad...

Discover Saint John: Proving Newspapers Work in Print and Online

The Challenge: Trampoline Branding provides strategic and creative solutions to its advertising clients. One of these clients, Discover Saint John, was faced with the...

Canadian Tire Jumpstart: Connecting locally

The Challenge: One in three Canadian families cannot afford to enroll their children in sport and recreation activities because of financial barriers. Canadian Tire...

Subaru: Changing Perception

The Challenge: The Subaru Forester was launched using visuals of sumo wrestlers in a water fight. While it delivered the message and market share...

Cineplex SCENE Card: The Right Audience at the Right Time

The Challenge: SCENE, the Scotiabank-Cineplex loyalty program, wanted to add value to the plan for its members while also attracting new members with a...

Telus: Demonstrating Brand Message

The Challenge: Telus wanted to showcase to consumers the benefits of its Optik brand service packages for TV and Internet (which allow remote recording). The...

BC Salmon Facts: Newspapers Help Change Public Perception

The Challenge: Communication of salmon farming has not kept pace with advancements made in the industry. There are pervasive myths and/or a lack of...

Newspapers Work with Directories

Newspapers and directories are strong local media that create a presence in the community when used together. Newspapers can help build a businesses brand name,...