Tag: Print
Shell Canada: Advertorials
The Objective: To communicate a considerable amount of information about Shell Canada and its environmental initiatives, particularly those in the Alberta oil sands, in...
Gay Lea: Success with Newspapers & Their Websites
The Challenge: To increase awareness, trial and likelihood of future use of Gay Lea Spreadables Butter.
The Objective: Gay Lea Spreadables Butter wanted to reinforce...
Royal Canadian Mint: Newspapers work for government advertising
The Challenge: The Royal Canadian Mint wanted to launch a new generation of one-dollar and two-dollar coins and needed Canadians to accept them. The...
Jalna: Newspapers Enhance TV
The Challenge: Jalna competes with around 20 other brands in the yogurt category. While most brands compete on taste and creaminess, Jalna is positioned...
McDonald’s: Brand-Building Campaign
The Challenge: McDonald’s sells not just one food product but many different ones. As well, they always have new products and price offers that...
ING Direct: Newspapers Work for Financial
The Challenge: ING Direct’s financial services communication had historically focused on high-interest savings accounts. It had successfully delivered its message using its long-time spokesperson...
WIND Mobile: Newspapers Work for Launches
The Challenge: A new and unknown player, WIND Mobile, owned by Globalive Holdings, was launching into the wireless carrier marketplace in Canada. It needed...
Nova Scotia Power: Targeting Local
The Challenge: Nova Scotia Power’s focus is on effectively delivering a message to the local community by creating a breakthrough campaign that will cut...
Corona: Newspapers in Print and Online
The Challenge: Corona Extra and Corona Light wanted to stand out from all other beers and build maximum awareness at the beginning of the...
Mitsubishi: Demonstrating the power of frequency
In this Mitsubishi case study, newspapers were chosen as the key media to deliver the ad campaign, with the objective of reaching a broad...