The Challenge: Trampoline Branding provides strategic and creative solutions to its advertising clients. One of these clients, Discover Saint John, was faced with the fact that it was not always a top of mind destination. But when people were informed more about it, they became quite interested in what the city had to offer. The challenge was to find a compelling way to reach out to Canadians.
The Objective: Discover Saint John had just re-branded and it wanted to highlight its new positioning as well as, of course, feature the destination. Its goal was to engage Canadians and encourage them to visit the region.
To download:
PC: Right-click on image. Then click on “Save Target As.”
MAC: Click and hold on image. Then click on “Save Link As.”
