Frida Lundh to deliver keynote presentation on Digital Transformation at INK+BEYOND


Newspapers Canada is excited to announce that international media expert Frida Lundh has joined the program for Canada’s national newspaper conference in Charlottetown, PEI on May 28-30.

Lundh is the CEO of Schibsted Sales and Director Data & Inventory for Schibsted Media Group (Sweden), a worldwide organization operating in 29 countries across Europe, Asia, Latin America and Africa.

During her keynote presentation on Digital Transformation, Lundh will inspire delegates with her vision for the future of news media and share her unique international perspective on the changing publishing landscape. She will provide concrete strategies to dramatically increase advertising revenue from digital products and will offer examples of how Schibsted Media Group is shaping the media of tomorrow by leveraging the power of emerging sales and ad technology.

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