La Presse has released new numbers demonstrating the continued growth of its tablet app. The latest data from Localytics shows that La Presse + is viewed on average by more than 243,000 unique tablet users daily throughout the week. Comparatively, La Presse’s print newspaper reached a daily circulation peak in 1971 with 221,250 copies.
Since La Presse first announced the end of its print edition in September 2015, tablet subscriber numbers grew by more than 100,000 (approximately 22 %) in four months. Readers spend on average 40 minutes a day with the tablet app, with adults aged 25 to 54 accounting for 63 percent of the readership.