As more and more media organizations turn to email newsletters as a way of distributing their content, publishers are faced with an important business decision: how can they ensure this increasingly popular tool generate a consistent revenue stream?
The Nieman Lab, based at Harvard University, has recently published a blog entry that addresses this exact question. The piece, written by Andrew Jack, head of curated content at the Financial Times, suggests eight different business models that are currently being tested.
From drawing more subscriptions to generating brand awareness, the piece is a must-read for media managers and watchers alike. Please click here to read the entire piece.