Globe and Mail changes its online investment tools

For thousands of loyal Globe and Mail  subscribers, an important part of their daily routine is checking their portfolios and investments through our suite of popular online investing tools — tools that hadn’t been seriously upgraded since 2001.

Eighteen months ago, the Globe began the process of assessing and updating the entire suite. And this was no simple change: We consolidated nine tools, re-platformed them, modernised the design, changed some to paid access, and added real-time data. Taken together, the tools allow users to track their portfolios and investments. Approximately 250,000 users would be impacted.

How did they retain their audience? There’s a full post on INMA that fills you in.