For thousands of loyal Globe and Mail subscribers, an important part of their daily routine is checking their portfolios and investments through our suite of popular online investing tools — tools that hadn’t been seriously upgraded since 2001.
Eighteen months ago, the Globe began the process of assessing and updating the entire suite. And this was no simple change: We consolidated nine tools, re-platformed them, modernised the design, changed some to paid access, and added real-time data. Taken together, the tools allow users to track their portfolios and investments. Approximately 250,000 users would be impacted.
How did they retain their audience? There’s a full post on INMA that fills you in.