News Media Canada’s ‘Put Your Money Where Your House Is‘ was recently hailed as a “great community marketing campaign” by the writer behind the “Building Main Street, Not Wall Street” column.
The COVID-19 pandemic has put a lot of stress on small/independent business. Statistics from the Canadian Federation of Independent Business (CFIB) show that supporting local is critical to small business survival, now more than ever.
Almost nine in ten (86%) business owners surveyed by CFIB feel that making an extra effort to shop local this year is critical to small business survival. Data from the CFIB collected by Maru/Matchbox also shows that 95% of Canadians believe supporting small businesses is important in keeping the economy healthy.
The role that local advertisers play is more important than ever to keep communities and businesses thriving.
You can read the column here.