Four in five (83%) people in Canada read newspaper content each week in print or digital format. Newspaper readership has become truly multi-platform with 24% reading on all four platforms measured: print (including e-papers), tablets, computers and phones.
As readers continue to shift to digital formats, newspapers are evolving to engage with readers in new ways. The e-paper is a digital version of the printed newspaper, ads and all. Print advertisers can benefit from additional digital exposure when their print ad appears in the digital e-paper, looking exactly the same as in the printed newspaper.
A new fact sheet highlights multi-platform readership across various demographics. Click the image below to download the new fact sheet from the Newspapers 24/7 page on the News Media Canada website.