NADbank launches new cross-platform planning tool

In July, Newspaper Audience Databank (NADbank), the research arm of the daily newspaper industry, launched a new integrated newspaper reach planning tool. The software is the first single-source, cross-platform planning tool for the Canadian media industry, providing total daily and weekly reach across two different newspaper distribution channels: print and online.

The integrated planning tool will allow users to more easily evaluate print products and website properties together in the planning stages of a newspaper campaign.

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