Domestic vacation travellers read newspapers

Newspapers Canada has produced a fact sheet highlighting domestic vacation travellers.  2016 could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada.

These travellers are strong newspaper readers, with more than eight out of ten (81%) reached with newspapers over the course of a week. This fact sheet provides a profile of domestic vacation travellers, along with readership habits and media reliance using research from Vividata.