Champion The Truth: 2021 publishers’ presentation

News Media Canada has created a high-level industry presentation designed to provide audiences with an overview of recent industry research. Publishers can use this...

Disappearing Headlines: Print newspaper advertising works

The Challenge: Google and Facebook are two of the biggest companies in the world and use their monopoly power to scoop up 80% of...

Video: Newspaper Readership by Platform

The 2018 release of Newspapers 24/7 confirms that nine out of ten Canadians read newspapers weekly and readership habits vary by platform.    

IBM: Print + Digital Drives to LinkedIN

The Challenge: Due to a lack of investment in information technology over the past 20 years, Canada was ranked 13th out of 16 countries...

Newspaper Creative Advertising Brief

Use this fillable PDF form to record important details when planning an advertising campaign. To download: PC: Right-click on image. Then click on "Save Target As." MAC:...

Newspapers Work with TV

BIG research finds traditional media still ranked the highest terms of infl uencing consumers. Furthermore, its research indicates that when people use another media...

Newspapers by the Numbers fact sheet now available

News Media Canada is pleased to share a new 'Newspapers by the Numbers' fact-sheet with members. This fact sheet provides straightforward visualizations of national and...

News Media Canada launches new industry ad campaign: ‘On the same...

News Media Canada is pleased to release a new industry ad campaign for members to promote the most recent Newspapers 24/7 survey results. Whether they are thumbing...

Crime Stoppers Targets Local

The Challenge: In metro Vancouver, violence was escalating. Witnesses did not want to voluntarily come forward as there was a fear that they would...

Newspapers Work for Travel

For travel, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...