Newspapers 24/7: What’s Changed? Business Decision-Makers

Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across different devices and by time...

New Newspapers 24/7:2022 readership research that will spark conversation

News Media Canada’s latest research presentation – Newspapers 24/7: 2022 - shows that newspaper readership remains strong in the digital age.  The original study, launched...

Crime Stoppers Targets Local

The Challenge: In metro Vancouver, violence was escalating. Witnesses did not want to voluntarily come forward as there was a fear that they would...

Open Wine: Print Drives Sales

The Challenge: Niagara Falls-based Open Wine wanted to get the attention of millennials (18-30 year-olds). This group is a key target for liquor/beer/wine messages...

Newspapers Work with Online

Online tends to reach younger demographics and can extend the reach of a newspaper campaign. While newspapers generally provide a broad reach audience—specific sections...

Discover Saint John: Proving Newspapers Work in Print and Online

The Challenge: Trampoline Branding provides strategic and creative solutions to its advertising clients. One of these clients, Discover Saint John, was faced with the...

Newspapers Drive Purchase Decisions – PowerPoint presentation

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Gay Lea: Success with Newspapers & Their Websites

The Challenge: To increase awareness, trial and likelihood of future use of Gay Lea Spreadables Butter. The Objective: Gay Lea Spreadables Butter wanted to reinforce...

Jalna: Newspapers Enhance TV

The Challenge: Jalna competes with around 20 other brands in the yogurt category. While most brands compete on taste and creaminess, Jalna is positioned...

New ‘Local Matters’ presentation now available

Local journalism is vital to our democracy and keeps communities informed and connected. In this era of fake news, it is more important than...