Statistics show Federal Government ad spending on newspapers decreasing over time
Based on the most recent annual report on advertising from the Federal Government, only 5.5 per cent of the...
Snapshot 2022 fact sheet now available
Every week more than 30 million daily and community newspapers are circulated in markets large and small across Canada. In...
Governments have a duty to keep Canadians informed:Â Public Notice Resources
News Media Canada has a number of resources online highlighting the importance of public notices in newspapers. Click here to...
Nine out of ten adults read newspapers
Newspapers Canada continues to track newspaper readership across different platforms and by time of day.
The most recent study, 2016: Newspapers 24/7,...
Newspapers work for frequency
To effectively advertise a brand's message, advertisers need to reach consumers multiple times in order to build familiarity. This...
Great West Media’s Willy Grant named sales and marketing Innovator of the Year
Willy Grant, director of digital for Great West Media in Alberta, Canada, has been named an Innovator of the...
Digital ads to overtake traditional ads in local markets: study
A new study by BIA/Kelsey, a U.S.-based market research firm has revealed an astonishing conclusion: that by 2018 revenue...
Torstar secures ad buy to support local journalism
GroupM Canada has signed an agreement with Torstar to commit part of its ad buying power to the company’s...
New Canadian Media is offering a micro-credential course in Inclusive Journalism
Are you positioning your organization to be the newsroom of tomorrow, reflecting Canada’s diversity and developing audiences among the...
Short and sweet: ‘Tweetable Truths’ fact sheet now available
Did you know that adults overwhelmingly trust news from traditional media sources, like newspapers, when compared to bulletins disseminated...